In any life decision, there are two main 
decision-makers: your head and your heart.

YOUR HEAD IS RATIONAL. IT WANTS THINGS THAT MAKE SENSE, THAT ARE TRIED AND TESTED. YOUR HEART, ON THE OTHER HAND, WANTS THE THINGS THAT’LL MAKE YOU FEEL. WHETHER THAT’S LOVE, A CHALLENGE OR A SENSE OF BELONGING; OF COMMUNITY.

For this enrolment campaign, we spoke to both. Offering our students a sense of understanding. Because there is only one place that your head and heart are in unison: here and now with the University of Adelaide.

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  • 11%increase in undergrad 1st preferences
  • 14%increase in number of offers
  • 48% increase in postgrad 1st preferences