The Superloop ADL500 is the first race of the Supercar season, 
a huge event in Adelaide and one that we are very proud of locally.

BUT IT SUFFERS FROM A PERCEPTION PROBLEM THAT IS IT JUST FOR MOTORHEADS, WHEN IN FACT IT IS A FESTIVAL OF ADRENALIN THAT IS ENJOYABLE FOR MANY MORE THAN THE CORE FAN BASE.

AS LOUD AS YOU LIKE IT

So without shying away from what the event is about, we developed the campaign “As Loud As You Like It” showing that no matter how loud you like it, there is something for you.

Artwork Image
MORE WORK