TBWA\Adelaide - DTTI - Brand Strategy

The Department of Trade, Tourism and Investment approached us  with the challenge of refreshing an outdated and inconsistent brand  identity that was lacking authenticity and dynamism.

THROUGH A COLLABORATIVE PROCESS WITH KEY STAKEHOLDERS, WE DEVELOPED A BRAND STRATEGY THAT THEN INFORMED A FRESH NEW VISUAL IDENTITY.

Compelling, vibrant and effective, the Department now has the tools to share the best of South Australia on the world stage.