WE GOT PEOPLE TO DRIVE FURTHER AND STAY LONGER USING HALF A POSTCARD.

A competition launched by sending out hundreds of half postcards challenging people to travel to a South Australian National Park and find the other half of the postcard.

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Once they found the spot, they were to take a photo or video and tag us on Instagram or Facebook.

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  • 70.4%increase in Facebook interactions
  • 167.7%increase in Instagram reach
  • 12,000unique page views on the landing page