WE NEEDED TO SHIFT THE PERCEPTIONS OF SOUTH AUSTRALIA. THE INTRASTATE AUDIENCE WAS STUCK IN A RUT AND THE INTERSTATE AUDIENCE DIDN’T CONSIDER IT TO BE EXCITING ENOUGH TO REPLACE AN OVERSEAS TRIP.

5 DAYS IN A STATE OF WONDER

South Australia is a state that rewards the curious, so we rebranded it as such and needed to find a way of broadcasting it to the nation. With five days being the ideal minimum length of a holiday in SA and the fact that to be truly curious you can’t plan everything, we started filming and didn’t stop for 120 hours. It was then broadcast, non-stop, unedited, and unfiltered.