When Money Feels Wild
NAB
Overview
Young Aussies are the future home and business customers when it comes to banking. So, how could NAB win an unfair share of attention and consideration?
We helped the bank connect with Gen Z on a deeper level with a fresh campaign that slayed.
Challenge
Being frugal means making the most of everything, and often having to make hard choices about what to buy, or what to sell. It’s a game of trade offs.
Disruption®
We extended NAB’s wild world of money with a Gen Z twist. Set in the sombre, cinematic world of a funeral, the fresh content stream dives headfirst into the emotion that comes with making financial trade-offs. We see how NAB can help young Aussies wrangle their money, when it comes to making better financial moves.
