That little trademark symbol up there? It means something. It means a 30-year-old commitment. It means that to us, it has never been a catchphrase or trend. It’s a mindset. It’s a behavior. You don’t dabble in Disruption® thinking. You embody it, day in and day out. 

This collaborative report from Backslash and Dark Horses explores how shifting views of tradition, fandom and fairness will change the game for all involved.

Edges are meaningful cultural shifts with the scale and longevity to propel a brand towards a greater share of the future. Discover this year’s Edges.

From climate change to inequality, food is finding itself at the center of today’s most critical challenges. In this report, we unpack how businesses can—and must—create a brighter future through food.