The Seekret
Seek
Overview
To reposition SEEK as the employment marketplace with the most relevant jobs and candidates, we started a satirical movement where anyone could find the right job. Read on and we’ll let you in on the Seekret…
Challenge
Since its debut in the late 90s’, SEEK has grown to be the leading employment marketplace in Australia. But with the recent rise of rival players, the sharp-elbowed online employment space needed a good ol’ shake up.
Disruption®
Alongside a refreshed brand strategy, we relaunched the iconic platform; ‘SEEK and you shall find’.
Teaming up with comedy-king director, Tom Kuntz, we crafted a world where the power of SEEK has been mistakenly harnessed to create a global movement. Here, anyone can now attain their wildest career desires, their perfect job matches. This movement is, of course, known as ‘The Seekret’.
