The mycar Chargers
mycar
Collaborations and PartnershipsDigital and SocialDisruptive StrategyIn House Editing & AV ProductionInnovationIntegrated CampaignPublic RelationsStrategy
Overview
Everyone knows you can charge an EV, but did you know you can discharge them too?
The mycar Chargers are a community of EV drivers bringing their power to people in need.
Challenge
mycar needed to promote their EV service offering to ensure their business was future fit.
Disruption®
Rather than speaking to EV drivers solely about their vehicle, we appealed to their altruistic values through our ‘people first’ platform, creating a nationwide community of EV drivers ready to help people in need.
