Running on Paris Time
Four’N Twenty
Overview
As the Official Pie of the Australian Olympic Team, Four’N Twenty celebrated the collective sleep-deprivation of Aussie sports fans during the 2024 Paris Olympic Games.
Challenge
Four’N Twenty has historically been associated with footy fans and tradies, but to truly position themselves as Australia’s Original Fan Food, they needed to resonate with a much broader group of fans. The 2024 Paris Olympics provided the perfect opportunity.
Disruption®
The ‘Running on Paris Time’ campaign embraced the camaraderie felt by those sacrificing their sleep for their sports. By acknowledging the lengths our fans were going to, the campaign instilled a certain pride among the dedicated fans, where a baggy-eye became a badge of honour.
The integrated campaign ran across outdoor, social, radio and digital audio, in-store, influencer content including Four’N Twenty ambassadors, Jonathan Brown, Tayla Harris, and the newly appointed ‘Those Carter Boys’, that we flew over just so they could support the Aussies.
