In Australia we were facing massive oversupply of imported Avocados which was leading to a decrease in price and value. We needed Aussies to shop Australian.

We developed the platform “Our Green Gold”, encouraging Aussies to take pride in our avocados and unlocking some distinctive brand assets in the process.
From there Australian Avocados became the official unofficial sponsor of pretty much everything Australian (green and gold) ever. By effectively turning the nation into one great big advert, we made sure Aussies saw avocados everywhere they looked, and as the national treasure they are.