If You Seek Stories
Tourism New Zealand
Overview
‘If You Seek Stories’ reminds Aussies that Aotearoa New Zealand is where you go to uncover stories you’ll share forever.
Challenge
Australians think they know New Zealand and are often quick to overlook a holiday there in favour of a more predictable trip to a far-flung destination.
Disruption®
Rather than focus on the landscape and experiences (tourism advertising tropes) we focused on the stories that unfold within it.
