Young, environmentally conscious Aussie families keen to make the switch to EVs are held back by a lack of charging infrastructure and the high entry cost of current EV models. Nissan e-POWER is the ideal solution. Offering lower emissions than a standard ICE vehicle, and the quiet, instant acceleration of an EV, without ever needing to plug in to recharge.

To land all of this in an emotive, yet simple way, our campaign centres around the story of a Nissan X-TRAIL e-POWER in a playful chase with a futuristic, battery-charged droid through the vast Australian outback.