THE FIRE WAS THE FIRST CRISIS, THE SECOND CRISIS WAS THE LOSS OF TOURISM. PEOPLE BOTH LOCALLY, DOMESTICALLY AND INTERNATIONALLY WERE CANCELLING THEIR TRIPS, SOMETIMES UNNECESSARILY.

We needed to get people back to these regions and deliver much-needed tourism dollars. Quickly. #BookThemOut was a simple call to arms for everyone to support those affected and get tourism back to the regions.