HELPING TO REIGNITE THE SPARK BETWEEN SOUTH AUSTRALIA AND ITS YOUNG LOCALS; TO GET THEM OUT OF A RUT AND ON TO THE ROAD. RECONNECTING WITH THEIR WIDER STATE, ALL IN SEARCH OF A LITTLE MORE MAGIC.

Sometimes, relationships become stale. And despite craving a little more… je ne sais quoi, we stop trying new things. Eventually taking our dear beloved for granted. But a fresh change and sense of adventure can do wonders for people, and their relationships.

A DATE WITH YOUR STATE

Our campaign centred around our very own matchmaking service. Using the Messenger platform, we put together a flow of quiz questions and answers, to help calibrate the perfect date for people, their partners, family, friends and even pets.

Given the breadth of experiences our state has to offer, we decided to represent all of them in a brave collage style - an art direction that was very different for the SATC. We worked with the talented South Australian artist Karen Lynch who was a perfect fit for this project, given her impressive body of work and local knowledge.