A real-time business travel torture test.

To prove the durability of M.J. Bale 100% Merino suits for business travel, we conducted a real-time travel torture test through Facebook Live and Instagram.

We dressed an unsuspecting model in Sydney for a fashion shoot that was happening in London. The route to London was fierce: 5 days non-stop, 9 countries, 10 modes of transport, no sleep and 1 suit.

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  • 20%increase in sales across 38 retail stores
  • 27% increase in product search
  • 23.4 millionPR reach
  • 1.19 millionreached through social