For most Australians, the love of the great outdoors was inspired by our Dads.

However, for many of our progressive drinkers, the bond formed with their fathers has weakened as the pressures and distances of life get in the way.

We proposed that Great Northern inject true meaning into Father’s Day by encouraging sons and daughters to take their fathers camping to rekindle the bonds forged outdoors, inspiring them to spend time, not money, with their dads this Father’s Day.

Artwork Image
Artwork Image
  • 5%increase in sales
  • 1 millionvideo views
  • 1000camping trips booked
  • 43 millionpeople reached