“A tourism campaign perfect for a pandemic” — 9News

When the world couldn’t visit New Zealand, we created a playful way to engage, virtually.

Effectively gamifying the entire country, we invited the world to explore New Zealand with a gamer walkthrough that launched live on Twitch, and an interactive website containing VR experiences housed on PLAYNZ.com

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  • $1.4 millionearned media value
  • 100 millioncampaign reach
  • 15 million+views
  • +387%increase in intent to visit