“We want to be the tyre and auto brand that’s famous for customer care and bucks the trend and expectations people have of our industry” — Adam Pay, Managing Director

With the promise of ‘People First’, our campaign shows how cars can be relatively easy to understand while people are a little more complex…

Artwork Image
Artwork Image
  • 5%increase in Q4 sales
  • 6%increase in brand consideration in 6 months
  • 24 millionvideo impressions
  • 51 millionsocial impressions