Educate a new generation of consumers.

For the first time in 7 years, The Woolmark Company, the global authority on wool, launched a global awareness campaign to educate a new generation of consumers on the performance benefits of Australian Merino Wool.

Wool is the most sustainable and breathable fabric on the planet so Woolmark tasked us with educating a new generation of consumers on the benefits of woollen performance and athleisure wear.

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The campaign seeks to remind people of the miracle fabric that was right under our noses all along – a reminder to Live and Breathe.

  • 9.6 million video views
  • $US5 million earned media value
  • 1.4 millionAmazon landing page visits
  • +22%brand consideration