For the first time in 7 years, The Woolmark Company, the global authority on wool, launched a global awareness campaign to educate a new generation of consumers on the performance benefits of Australian Merino Wool.

Wool is the most sustainable and breathable fabric on the planet so Woolmark tasked us with educating a new generation of consumers on the benefits of woollen performance and athleisure wear.

The campaign seeks to remind people of the miracle fabric that was right under our noses all along – a reminder to Live and Breathe.