Putting cool wool suits to the test.

To put M.J. Bale’s new range of Cool Wool suits to the test, we sent an English weatherman on a heat-seeking mission around the globe to forecast and report from the hottest places on the planet. From Dubai to the Sahara to Death Valley USA.

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  • 25% increase in product search
  • 20%increase in merino wool suit sales
  • WinnerGold Effie Effectiveness
  • 23.4 millionPR reach